We have written many posts on the benefits of commissioning a corporate headshot photographer in London to capture professional LinkedIn photos for your profile page. Here we would like to jot down some further thoughts on this subject.
Recently we were in touch with a freelance email marketing expert who was advising us on wether this would be a plus for our business. It turned out that it was not the process we wanted to pursue but I had noticed that the chap in question was using his headshot as part of his email signature. This interested us as it seemed an obvious way to connect with potential clients by making the email communication much more approachable. The headshot he was using must have been taken at a wedding as we noticed another person in the background in wedding attire and so we offered to photoshop that for him and improve his email signature headshot.
Following on from this we now use headshot in our email signature but keep the headshot as a thumbnail as if you are in regular email conversation with people anything too large would become overpowering in time.
The majority of people who get in touch require professional LinkedIn photos but we are starting to see these profile photos used in many different media now. When companies produce pitch documents they are including headshots of the team that have produced the pitch. Individuals hosting presentations will include their headshot in promotional literature. Corporate CVs can benefit from including a professional headshot to bring a more personal touch to the document. We have already mentioned email signature photos and LinkedIn but also use the image across all business social media such as Twitter, Google+ and Facebook.
If you do decide to have a professional LinkedIn headshot taken then taking into account the above make sure you get the corporate photographer to give you some options. Ideally you can have a 30 minute session where you can have a change of wardrobe and different options for the background and of course a variety of expressions and with formal and casual poses so you can use the most suitable headshot for each application.
Further samples of our corporate portraits © Corporate Photography London